The Township Economic Mistakes-Kelebogile Raphiri & Neo Letswalo


As the popcorn is heated, the water turns into steam, which builds pressure inside the kernel. When the hull can no longer contain the pressure, the kernel explodes, and a fluffy new piece of popcorn is born”. In this context, the township economy represents water inside the kernel that only needs heat to turn the water into steam to unleash the internal prosperity that will escape the hardship (hull) for the whole country to enjoy the benefits (popcorn) collectively. The solutions in this book provide the necessary blueprint “the heat” needed for the internal prosperity of the townships and South Africa. The post-apartheid era has shown that it is not the government's role to build a society, every society builds itself and the government supplements its growth. The township economy still remains to be one of the essential economies in South Africa with a total worth of R100 billion. The worrisome question is, why is this economy so insignificant to its residents, yet stands out as one of the ideal investments spots for retail chains? Why is it often so usual that many of the new foreign brands that find themselves in this market economy always outsell our prominent township-produced brands? Let us now analyze the problem at hand and the solution thereof.